About Us


Coral Smith is the Founder of SoLa, a women’s fashion boutique in Austin, TX. Ms. Smith has transitioned her jewelry design experience and world travels into a women’s fashion boutique that offers women the opportunity to wear classic yet unique, eclectic styles that highlight their confidence and femininity. SoLa opened in 2002 and has since been a favorite fashion destination for women who like to stay stylish without breaking the bank.

As the first retailer in Austin, TX to offer TOMS, the world-renowned shoe brand that give a pair of new shoes to children in need with every purchase of TOMS shoes, SoLa has positively impacted the global community.

Coral Smith and the SoLa team have taken a detailed approach to personal styling for Austin’s local and international fashionistas. Women’s fashion styles from SoLa have been sported during Austin Fashion Week, Austin Monthly, Tribeza, Austin American Statesman, Austin Chronicle, SXSW, Coachella, Austin City Limits Festival, on the city streets of Austin, TX and can be viewed online at www.solastyle.com.